This new form of reality-bending media has been dubbed as FOOH (or fake-out-of-home).

We would like to express our gratitude to YTL Communication Sdn. Bhd., having an opportunity to work on FOOH visual, dedicating the piece for their sales event. The environment filmed was shoot in one of the hotspot, Lot 10 in Bukit Bintang, Malaysia.

This kind of art form usually involves the addition of giant CGI products to mobile-shot footage of OOH city locations. Seemingly, the objective is to capture attention by duping audiences into a short state of disbelief, poking them to ask the question: is this real or not?