With a keen eye for strategic placement, we conceived and animated a captivating 3D anamorphic illusion screen within the DOOH Pavilion, visible to visitors of Pavilion Kuala Lumpur and Bukit Bintang. This visionary endeavor showcased L’Oréal's latest innovation, the Glycolic Bright - Instant Glowing Serum, seamlessly integrating design and promotion to engage and intrigue audiences.